Before I start, Marketing Analytics doesn't end with a lead signup - that's just then beginning! The goal of Marketing Analytics is to achieve converted customers, who love your product/service and ideally refer other customers.
With that in mind, Pirate Metrics is a great way to organise your Marketing Analytics into a simple model with 5 key stages that you can use to measure and improve your business.
The 5 key stages are summarised below.
"Popcorn Metrics has saved us tons of effort and time."
Elena Benito, Chief Marketing Officer, http://startupxplore.com
"Revolutionised the way we work on web projects as a team."
Elizabeth Forbes-Rohde, Content Manager, http://crockfordcarlisle.com.au
"My developers are happy, we're more efficient as a team."
Ian Walker, Marketing Analyst, http://invokelabs.com
"This is a godsend for me!"
Nik Crossman, Chief Operations Officer, http://groopt.com