Pirate Metrics, by Dave McLure



LESSON 1 - How to Model Any Business using Pirate Metrics


Before I start, Marketing Analytics doesn't end with a lead signup - that's just then beginning!  The goal of Marketing Analytics is to achieve converted customers, who love your product/service and ideally refer other customers.  

With that in mind, Pirate Metrics is a great way to organise your Marketing Analytics into a simple model with 5 key stages that you can use to measure and improve your business.
 
The 5 key stages are summarised below.

  1. Acquisition - how do your users find you?
  2. Activation - do your users have a great first experience?
  3. Retention - do users come back? 
  4. Revenue - how do you make money?
  5. Referral - do users tell others?





Why our amazing customers love us.





Elena Benito, Popcorn Metrics has saved us tons of effort and time.

"Popcorn Metrics has saved us tons of effort and time."

Elena Benito, Chief Marketing Officer, http://startupxplore.com


Elizabeth Forbes-Rohde, Revolutionised the way we work on web projects as a team.

"Revolutionised the way we work on web projects as a team."

Elizabeth Forbes-Rohde, Content Manager, http://crockfordcarlisle.com.au






Ian Walker, My developers are happy, we're more efficient as a team.

"My developers are happy, we're more efficient as a team."

Ian Walker, Marketing Analyst, http://invokelabs.com


Nik Crossman, This is a godsend for me.

"This is a godsend for me!"

Nik Crossman, Chief Operations Officer, http://groopt.com






Start your free trial now!









As seen on:
As seen on Product Hunt - Popcorn Metrics
As seen on T3n - Popcorn Metrics
As seen on TechEu - Popcorn Metrics
As seen on Techworld - Popcorn Metrics
As seen on VentureVillage - Popcorn Metrics
As seen on DinheiroVivo - Popcorn Metrics

Copyright ©2013 ©2014 PopcornMetrics.com. All rights reserved.