Popcorn Metrics & Facebook Pixel Facebook - PopcornMetrics

Easily Fire Conversion Events to the Facebook Pixel to leverage the Facebook Algorithm.

Create Custom Retargeting Audiences using in-page "Buyer Intent" behaviour--
so you can Retarget like a Boss.




How it works:





#1. Install Popcorn Metrics

Works on all websites

Add 1 line of code to your site: landing pages, product pages, sponsored posts etc. Install once. Never touch your web code again.

Install once. Never touch your web code again




#2. Add Timed Events

e.g. Track visitors who spend 90 secs on a page.

Super accurate timed events-- even spot when a visitor closes, minimises or switches tab.

Add Timed Events: Track visitors who spend 90 secs on a page




#3. Add Scroll Events

e.g. Track visitors who scroll 75% on a page.

Know the visitors who read ALL your content. Make changes when you like.

Track visitors who scroll 75% on a page




#4. Add Click Events

e.g. Track visitors who click a button, link etc.

No waiting for your web coder.
Click events available in PRO versions (Bronze and above).

Track visitors who click a button, link etc




#5. Turn on FB Pixel

Get visitor actions in your Facebook Pixel

Flip the switch to enable Facebook Pixel events.

Get visitor actions in your Facebook Pixel




#6. Enter Facebook Id

Add your FB Pixel ID.
Choose any saved actions.

Copy&Paste your Pixel ID from Facebook Ads Manager.

Copy&Paste your Pixel ID from Facebook Ads Manager




#7. Events are Live in Seconds

See your visitor actions firing to Facebook Pixel in real-time.

Grab a coffee & relax...
.. while your visitor data flows direct to your Facebook Pixel.

See your visitor actions firing to Facebook Pixel in real-time




#8. Open Facebook Ads Manager

See your events in the Facebook Events Manager.

Use these events to create niche Custom Audiences for retargeting and Custom Conversions.

See your events in the Facebook Events Manager




#9. Open Facebook Analytics

See your events in the Facebook Analytics Dashboard

Facebook Analytics lets you drill into any event for audience data to help you build personas around key "Buyer Intent" actions and improve the your ad targeting.

See your events in the Facebook Analytics Dashboard




#10. Create a Facebook Custom Audience

Retarget traffic that showed most interest and buyer intent.

Mix events with specific pages for highly targeted audiences for best conversion rates, like:
SCROLLED 50% and URL Contains /my-awesome-content
or, ENGAGED 90 SECS and URL Contains /my-awesome-content

Facebook Custom Audience: Retarget traffic that showed most interest and buyer intent.




#11. Create a Facebook Custom Conversion

Select any event and mark as a Conversion for Facebook.

Great for in page conversions without a thank you page.

Create a Facebook Custom Conversion






"I'd highly recommend Popcorn Metrics to all online marketers."

Rosanne Hortensius, I'd highly recommend Popcorn Metrics to all online marketers. It is super easy to set up tracking goals and  to collect the data you want, even when t have any technical skills at all. It has helped us a lot to improve our sales funnel, UX and conversion rate for our 15 international platforms. Customer support has been fantastic too. Rosanne Hortensius

Marketing Director, https://www.saleduck.dk/


I




Ready to increase your conversion rates?
Join the elite marketers already converting leads with smarter retargetting.


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