Popcorn Metrics & Google Analytics Google Analytics - PopcornMetrics

Easily create Events for behaviour based Conversion Goals And Custom Audiences.

Use these Goals as Conversions and Custom Audiences as high value Retargetting Audiences in your Google Adwords account.




How it works:





#1. Install Popcorn Metrics

Works on all websites

Add 1 line of code to your site: landing pages, product pages, sponsored posts etc. Install once. Never touch your web code again.

Never touch your web code again




#2. Add Timed Events

e.g. Track visitors who spend 90 secs on a page.

Super accurate timed events-- even spot when a visitor closes, minimises or switches tab.

Add Timed Events




#3. Add Scroll Events

e.g. Track visitors who scroll 75% on a page.

Know the visitors who read ALL your content. Make changes when you like.

Track visitors who scroll 75% on a page




#4. Add Click Events

e.g. Track visitors who click a button, link etc.

No waiting for your web coder.
Click events available in PRO versions (Bronze and above).

Track visitors who click a button, link etc




#5. Turn on Google Analytics

Send events to your installed Google Analytics

Flip the switch to enable Google Analytics events tracking.

Send events to your installed Google Analytic




#6. Events are Live in Seconds

See your visitor actions firing to Analytics in real-time.

Grab a coffee & relax...
.. while your visitor data flows direct to your Google Analytics account..

See your visitor actions firing to Analytics in real-time




#7. Open Google Analytics

See your live events under REAL TIME > Events

Use these events to create niche Custom Audiences for retargeting and Conversion goals. All events are located in category PopcornMetrics.

Use these events to create niche Custom Audiences for retargeting and Conversion goals




#8. Open Google Analytics

See your events history under Behaviour > Events

Google Analytics lets you drill into any event for audience data to help you build personas around key "Buyer Intent" actions and improve your ad targeting.

build personas around key "Buyer Intent" actions and improve the your ad targeting




#9. Create Conversion Goals in Analytics

Turn Events into conversion Goals in Google Analytics.
(In GA see: View > Goals)

Great for in page conversions without a thank you page. You can import these goals into your Adwords for campaign conversions.

Turn Events into conversion Goals in Google Analytics. Great for in page conversions without a thank you page.




#10. Create custom Retargeting Audiences in Analytics

Event based Custom Audiences can then be used in your Adwords retargeting campaigns.
(In GA see: Property > Audience Definitions)

Mix events with specific pages for highly targeted audiences for best conversion rates, like:
Event Action SCROLLED 50% and Page Contains /my-awesome-content
or, Event Action ENGAGED 90 SECS and Page Contains /my-awesome-content

Event based audiences: Create custom Retargeting Audiences in Google Analytics






"I'd highly recommend Popcorn Metrics to all online marketers."

Rosanne Hortensius, I'd highly recommend Popcorn Metrics to all online marketers. It is super easy to set up tracking goals and to collect the data you want, even when t have any technical skills at all. It has helped us a lot to improve our sales funnel, UX and conversion rate for our 15 international platforms. Customer support has been fantastic too. Rosanne Hortensius

Marketing Director, https://www.saleduck.dk/


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